This is my favorite example today of email marketing

There is a local company who sells fruits.

Do you know what their email marketing is?

You sign up on their email list – and they email you when fruit is in season.  

  • If you want to buy some, you place an order.
  • If you don’t, they will email you again in 3-6 months when their next fruit is in season.

That’s it.  

They don’t provide any content, or training, or even an unsubscribe button. In order to sign up to their list – you fill out a form, and I am pretty sure someone manually adds you to a comma separated email list in a notepad file

Does email marketing have to be complicated? Do you have to be a masterful copywriter? Do you need fancy graphics and a shopping cart?

NO.

You just need a product, and a willingness to ask people to purchase it.

=)

Now granted, there are problems. This is not a smooth sign up process. The email is not optimized. The lack of a unsubscribe link and lack of analytics means you cannot optimize this in the long run

BUT…They are making sales with it today – and that’s more than most local businesses are doing, so for that I say nice work.

Sid

———- Forwarded message ———-
From: Poki FruitInfo <info@pokifruits.com>
Date: Mon, Jan 13, 2014 at 7:34 PM
Subject: Longan Season
To: wigginsa1234@yahoo.com

Aloha,

Longan sesason is here again. We are offering an eight pound box of fresh longan delivered to your door via USPS for $52. That covers everything including shipping and taxes.

You can purchase in several ways:
Send a check for $52 to Poki Fruits, Inc.
PO Box 235
Honomu, HI 96728
Send a Paypal payment of $52 to pokifrt@hotmail.com

Call me at (808) 937-8397 to give me your credit card information.

I will have a Paypal “Buy Now” button on the web site: http://pokifruits.com/index.cfm?pageid=4 where you can use your credit card or Paypal account.

I am not sure how long the season will last. As of now I would estimate it will end sometime in February.
If you have any questions you can call me at the above phone number or reply to this email.

Thanks so much for your continued support,
Arman Wiggins
Poki Fruits, Inc.